DAAS Solutions is a digital architecture and analytics strategy firm. We audit, build, and maintain the tracking infrastructure and reporting systems behind organizations that don't have an in-house analytics team — associations, nonprofits, and membership organizations of every kind.
We don't sell dashboards. We build the underlying tagging, tracking, and reporting architecture that makes dashboards worth looking at. Our approach works for any multi-site or multi-chapter organization — where governance is decentralized, technical resources are thin, and no one has ever had a clear picture of what's actually being measured.
State & local boards, licensing bodies, and industry groups — including a flagship research area detailed below.
Member-driven organizations with decentralized local chapters.
Decentralized chapters with no central reporting layer.
Organizations without an in-house analytics function.
A full review of what's currently tracking — GTM containers, GA4 configuration, legacy Universal Analytics code — scored against a consistent standard, with clear, actionable recommendations to close the gaps we find.
Custom GA4 setup built around your organization's structure — data layer requirements and planning, proper event configuration, goal tracking, and data accuracy, so the reports leadership sees actually reflect what's happening on the site.
Implementation and configuration of Adobe Analytics and Adobe Customer Journey Analytics for organizations standardized on the Adobe stack — including data layer requirements and planning — unifying data across sources for a complete view of the customer journey.
Clean tag management builds using Google Tag Manager or Adobe Data Collection (Adobe Tags) that centralize every tracking tag and pixel in one place — faster deployment, easier control, and removal of dead or conflicting legacy code.
Looker Studio dashboards and reporting layers built for the actual audience — board-level summaries, staff dashboards, or full annual decks, not just raw data dumps.
Precise tracking of the actions that matter — form submissions, membership sign-ups, event registrations, resource downloads — so leadership can see what's actually converting, not just who visited.
For organizations with multiple chapters, boards, or locations — a single reporting layer that rolls individual site data up to leadership, something the current governance structure has never allowed.
An assessment of tracking against CCPA/CPRA and related privacy requirements — knowing what's actually collected on your site is the first step to being able to answer for it.
Continuous monitoring for broken tags, dead code, and configuration drift once the architecture is in place — so what we build stays working, not just working on day one.
Structuring raw clickstream data — page views, clicks, session paths — into a clean, usable architecture, then analyzing it to surface how visitors actually move through and engage with your site.
Our methodology was built and proven on one of the most decentralized, under-resourced sectors we could find — independently governed local associations with no shared technical infrastructure. If it works here, it works for any multi-chapter organization.
Request Your AssessmentDAAS Solutions was founded to close a gap most decentralized organizations don't know they have: no structural way to see how their own websites are performing, or whether they're tracked at all.
Rather than start from an industry playbook, our methodology comes from directly auditing real associations with purpose-built scanning tools — proven first on a decentralized network of professional and trade associations, and built to extend to any multi-chapter organization.
Request an analytics audit, or ask about a reporting program for your multi-chapter organization.
info@daas.solutions